Beefys Ageas Bowl Hilton Hotel Southampton

Aspinall Creative were invited to redesign the “Beefy’s restaurant” into a brasserie that would be used by the hotel guests and the local community. Based on the famous cricketer Ian Botham, we created a new game-inspired menu, from his love of fishing and game sports. A brasserie bar feature and oak wine wall servery unit were installed and a 30-metre lighting feature that follows the profile of the west stand of the Ageas bowl. The restaurant now allows guests to overlook the Hampshire cricket wicket whilst enjoying breakfast, or a plate off the wonderful game menu.